Shaping Influencer Marketing in 2020

Influencer marketing has grown from strength to strength over the last few years although it has suffered a few hiccups such as fake followers, a lack of transparency in some influencer posts, and a few clueless “influencers” without influence, but its effectiveness must surely now be beyond dispute. But despite the challenges, influencer marketing continuesContinue reading “Shaping Influencer Marketing in 2020”

Content Marketing Strategy?

“It’s a big promise: perfect content marketing.” But it is possible if you understand how content fits into your overall digital marketing strategy. And done right, your content marketing will not only attract prospects but also move them through a marketing funnel to drive more sales and grow your business.