Category: Digital Marketing

Why Content is King in Digital Marketing

Why is content so relevant in any marketing strategy? Well, I’ll tell you why. Because content is what connects you to your customer. Content is what builds your business and customer relationships. Then why do many businesses fail to convert customers? This is the reason why; There are different stages of content shared in the conversion funnel. If you are…

Crafting a Digital Marketing Strategy

Do you want to start promoting your business online? Not sure what digital marketing means? If that’s the case, cheer up! In this guide, you’re going to find all the digital marketing basics you need to know about creating successful online marketing campaigns for your business.

Life..

Social challenges are automatically equating to the rise of philanthropic movements and charity organizations, but require a well-crafted and designed solution that will solve the challenge but still create opportunities to the society. I am a witness and signatory of two charity organizations in Eldoret and the movements haven’t been of much help to me because all I have been…

EMBODYING CONTINUOUS LEARNING

Growing up in a society where learning was the basic measure of success, I grew up learning continuously and hoping that one day I will grow up to be among the most learned brains in Africa. Of course my dad was learned and actually the 3rd person in my village to ever step in a Teachers training college; the early…

Are you ready for the future?

I have attended several sessions and career empowerment forums that aim at propelling the Kenyan youths on how to take the next steps when launching their career. All this forums have been informing and insightful but lack the core skills on how to go about when you want to unleash your potential. One of the most important skills when venturing…